How Can a Virtual Assistant Manage My Social Media?
IN A HURRY? HERE’S THE BOTTOM LINE
Businesses need to be active on social media, but it can be challenging to keep up with algorithms, strategies, post ideas, and engagement. A trustworthy Virtual Assisting team that has specialists in social media management can help develop a strategy, handle content creation, take care of day-to-day management, and analyze metrics on your behalf. When you outsource your social media, it frees up your time to work on more critical tasks in your business!
GOT A MINUTE? HERE ARE THE DETAILS TO CONSIDER
Social media is nothing new. Dating back to the late 90s / early 2000s, social media provides a phenomenal opportunity for creating connections, establishing a brand, and growing your business. As a business owner, you’d be way behind the times if you didn’t recognize the value of having some kind of social media presence!
The vast majority of people I meet understand that social media is an important marketing tactic, but would also agree that it’s a lot to keep up with. Aside from finding the time to create and post relevant content, you need to understand the algorithms, develop strategies, respond to comments and messages, and stay aligned with the ever-changing tools and tactics.
Perhaps you enjoy social media, but don’t have the time to stay consistent. Or maybe you dread logging onto your platforms, and put it off constantly. Whichever boat you fall into, you could benefit from a trusted and highly qualified Virtual Assistant team to manage your social media.
Developing Strategy and Voice
When it comes to social media, you probably have a fairly narrow perspective. You see social networking through the lens of your own personal usage as well as your professional brand. Your experience is limited to how the platforms have worked (or not worked) for your own organization.
A Virtual Assisting team with marketing capabilities brings a wide range of perspectives and experiences. We manage social media for dozens of brands, so we bring a rich perspective on best practices, strategies, and post ideas. We can analyze your business and current social media profiles and pinpoint strategies that are the most likely to produce results.
Great social media managers can also fit seamlessly within your brand voice. At Melissa Swink & Co., our copywriters spend time during our onboarding process getting to know you, how you wish to “sound” online, and then channels that into the content they create.
Handling Content Creation
One of the biggest weights a Virtual Assisting team can take off your shoulders is “feeding the beast” of social media. You need to post consistently to build trust with your audience and establish your brand. That doesn’t mean showing up every month or so with a couple of posts - you need to post at least weekly, if not multiple times per week, on your social platforms.
But what should you post? I often see businesses make the mistake of promoting themselves ALL the time, on social media. While it’s important to “ask for the sale” and drive people to your website and offers, your followers will soon tune you out.
That’s why when we develop a content strategy for your brand, we establish distinct content buckets for social media posts. For example, if you visit my LinkedIn profile, you’ll see that I share interesting articles, provide helpful tips and advice, highlight my team members, and promote my services. My content isn’t 100% promotional - it’s also aimed to help my audience and highlight my areas of expertise.
A Virtual Assisting team that handles social media content creation will draft posts, create graphics or choose photos, and give you a chance to review the content before it’s posted. All of this is done with your unique strategy and content buckets in mind. This also gives you a chance to make any edits and see the content before it goes live.
Day-to-Day Social Media Management
Content creation is only half the battle. To be successful on social media, you must also engage with your followers by responding to comments and inbox messages in a timely manner.
A day-to-day social media management team can space out your posts using a scheduling platform (we use Agorapulse), monitor comments and inboxes, and help you stay on top of relevant conversations.
Analyzing Metrics
Because social media is always changing, it’s important for your Virtual Assisting team to stay on top of what’s working (and not working) on your platforms, so your brand can pivot and adjust. There are a number of robust social media analytics tools available, which can provide the necessary data to make these adjustments.
At Melissa Swink & Co., we keep an eye on emerging platforms, analyze metrics on our clients’ profiles, and make suggestions during periodic content calls or via email. We listen to our clients’ feedback, too, and adjust social media strategies based on shifting business priorities.
Trusting an outside company with your social media strategy, content creation, and management can be one of the best investments you make in your business! Check one more thing off your plate by outsourcing these tasks to a talented team.
I invite you to schedule a complimentary, no-obligation consultation to learn how my team can take this work off your plate. If you’re a current client of Melissa Swink & Co., please feel free to reach out to me via email if you’d like to review the tasks and projects you’re sending our way and discover additional ways we can support you as you grow your business.