Money Talks: When Should You Bring in a Fractional CFO?
Episode Summary
In this episode of the Make Space for More podcast, host Melissa Swink interviews Shelby Ashley, a fractional CFO who specializes in helping business owners understand their financials and make informed decisions. They discuss the challenges of entrepreneurship, the importance of cash flow management, and the distinct roles of CFOs, accountants, and bookkeepers.
Tune in to hear Shelby’s insights on when to engage a fractional CFO, the risks of ignoring financial planning, and the significance of building a strong team. The conversation also touches on Shelby's personal journey in starting her business and the resources available for early-stage entrepreneurs. You don’t want to miss these takeaways!
Key Highlights:
Discover the crucial difference between a CFO, accountant, and bookkeeper – and why you might need all three for your business.
Learn why understanding your cash flow is about more than just tracking expenses; it’s also about planning for sustainable growth.
Get the inside scoop on when it's time to bring in a fractional CFO to level up your business strategy.
Uncover how proper financial planning helps you escape the 24/7 work trap and build a business you actually love.
Understand the power of financial forecasting in making confident business decisions (goodbye, analysis paralysis!)
Find out why many business owners hit a growth ceiling, and how the right financial expertise can break through it.
Learn the strategic approach to building your dream team without breaking the bank.
About Our Guest:
Shelby Ashley is a Fractional CFO who helps business owners get clear on their numbers so they can make smarter decisions and actually enjoy running their business. She’s all about keeping things simple, paying yourself well, and building a business that doesn’t run you into the ground. Shelby lives in Huntsville, AL but serves clients all over the United States. When she's not buried in spreadsheets, she loves hanging out with her husband and four year old son. Visit her website to get a free consultation and financial assessment at www.optimizedfinancialsolutions.com. Check out Shelby’s podcast here!
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
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