How Can a Virtual Assistant Increase My Sales?
IN A HURRY? HERE’S THE BOTTOM LINE:
Virtual Assistants can provide valuable backend assistance for busy business owners, handling dreaded-yet-necessary administrative tasks that are needed to keep the business running. This helps you save time and put more of your energy into building your business.
But have you considered that there are a number of responsibilities that you can hand off to a VA that will actually help increase your sales? These include lead tracking and follow-up, consistent email marketing and special marketing campaigns, list-building efforts, and much more. VAs aren’t just there to do busy work! Dig into today’s blog for detailed descriptions on all of these tasks.
GOT A MINUTE? HERE ARE THE DETAILS TO CONSIDER:
Virtual Assistants can provide valuable backend assistance for busy business owners, handling dreaded-yet-necessary administrative tasks that are needed to keep the business running. We’ve often written about typical VA responsibilities, and have also included a comprehensive list on our Services page, but can you use a VA to actually increase revenue in your business? In other words… can you give a VA responsibilities that are more than just busy work?
The answer is, of course, YES!
A skilled VA can absolutely help you increase business revenue. Let’s talk about some specific tasks and responsibilities for your VA team that will help lead to more sales for your business.
Lead Tracking & Follow-up
Have you ever let a potential sale slip away? Was it because you weren’t organized with your follow-up, or perhaps you simply got too busy to reach out?
A VA can help you establish an organized lead tracking and follow-up system, and then execute it for you. This helps you stay fully booked and confident that you are maintaining professional communication with every prospect in your pipeline.
Ongoing Email Marketing
Email marketing is ubiquitous - and that’s because it works. Staying in front of your audience through an email newsletter is critical for being top-of-mind and generating sales.
If you can’t remember the last time you emailed your audience - or you’re doing it regularly but dread the task - it’s time to enlist help. A VA can compose, format, and send your email newsletters, so you can ensure consistency and keep your valuable content in front of your intended audience.
New Product/Service Launches
Preparing a product, service, or event for launch is a big project. You can enlist the help of a VA to shoulder some of the burden and help ensure a profitable launch!
A VA can help get you organized and then project manage your launch campaign. They can keep you accountable to everything on your launch to-do list and even take some of it off your plate, such as writing email sequences, setting up webinars, and communicating with other vendors on your behalf.
Create Marketing Content
Maintaining a consistent, transparent presence on social media builds trust with your audience and leads to more sales - but that doesn't mean you, as the business owner, need to handle every aspect of it. A VA can help you create social media posts, schedule them on your platforms, handle engagement, and even track analytics!
You can also rely on a VA skilled in copywriting to support your content creation efforts! Examples of content that a VA could handle include blogs, landing pages, case studies, social media captions, email newsletters, podcast notes, video summaries, and much more.
List Building Efforts
If your sales pipeline is light, you can work with a VA to help build a list of potential customers or clients for your business. Using critical thinking and research skills, a VA can create an organized spreadsheet of potential people or companies for you, your team, or even your VA to contact.
Lead Outreach Campaigns
Once you have a pipeline of leads, your VA can help generate sales for your business by organizing a lead outreach campaign and even completing some of the outreach, on your behalf. This could include handwritten cards, LinkedIn messages, personal emails, and more.
Can you see how a good VA will pay for themselves in a short amount of time? If you’re curious about how our Virtual Assistant team can help you grow your business, I invite you to schedule a complimentary, no-obligation consultation!
And if you’re a current client of Melissa Swink & Co., please feel free to reach out to me via email if you’d like to review the tasks and projects you’re sending our way and discover additional ways we can support you as you grow your business.